Fundraising Secrets Series: Connecting Data and Dollars — Schoolrunner as a Fundraising Platform

Our latest webinar, hosted by fundraising expert Kristina Saccone, is part of our Fundraising Secrets Series around how to raise money for your schools and classrooms. 

Last week, Kristina spoke with Nicole Escarra to learn more about how she uses Schoolrunner in her role as Director of Development at Crescent City Schools, a non-profit charter management organization located in New Orleans, LA. As Director of Development, Nicole works with individuals, foundations, and government organizations to secure funding for Crescent City Schools. 

Nicole Escarra, Director of Development, Crescent City Schools

The following is an excerpt from Kristina’s interview with Nicole. Watch the full webinar here!

Q: What are some of the challenges you face when it comes to your fundraising efforts?

Nicole: Keeping up with all the data that’s being produced. Finding the most recent and pertinent data to best illustrate the impact our organization has on students is an ongoing challenge. I am constantly asking myself, “Who in my organization is the best person to reach out to about specific data?” The amount of data I need to sift through can be kind of overwhelming.

Q: How are you using Schoolrunner to address your data needs?

Nicole: Well, all of our school staff uses Schoolrunner. They use it as a “one-stop shop” for anything student related, i.e. attendance, demographics, academics, behavior, communications home, anything health-related, etc. I use it to look at information on individual students, and that’s mostly daily attendance, accommodations for our students with special education needs, and enrollment and demographic information. 

Q: How has data helped you make a case for funding?

Nicole: One example would be the Aurora Program — a program Crescent City Schools created to address the specific needs of our special education students. Before creating the Aurora Program, we hypothesized the program would improve attendance. We have since been able to make the case for improved attendance by leveraging Schoolrunner to compare last year’s attendance to this year’s attendance for students in that particular program.

Qualitative data alongside quantitative data also makes a stronger case for funding. In Schoolrunner, I can see accommodations and teacher comments side-by-side with more quantitative attendance data. This allows me to get details that I otherwise wouldn’t. Not to mention, I am able to access a lot of information without inconveniencing staff, which is really great.

“Having a single place where I can find the data I need to tell the whole story is one of the aspects I love most about Schoolrunner.”

For more on this topic, check out the other recordings in our Fundraising Secrets Series (posted on the blog), in addition to this most recent one.

Stay tuned for information on our July webinar, and contact us to learn more about how you can leverage our platform to tell a data-driven fundraising narrative!

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